In 1944, the first commercial sunscreen now known as Coppertone® was invented to protect WWII soldiers. Since then, the makers of Coppertone have been dedicated to making Coppertone the most trusted suncare brand in America.

• Coppertone® is the #1 sun care brand that consumers know and trust
• Consumers think of Coppertone® first whenever they think of the pool, beach, ocean and outdoor activity
• Strong sell-through of licensed products has demonstrated consumer acceptance of the brand beyond sun care products.